Hawk Tuah Girl Net Worth: How Haliey Welch Turned Viral Fame Into Fortune

Introduction: From Viral Clip To Fortune

In the age of the internet, it only takes a few seconds for someone’s life to change forever. That’s exactly what happened to Haliey Welch, better known as the “Hawk Tuah Girl.” In June 2024, a playful answer in a street interview went viral and turned her into one of the most talked-about names on social media. Within weeks, she had gone from working in a mattress spring factory to building a personal brand, launching a podcast, and performing alongside celebrities. Today, Haliey Welch’s sudden rise has many people asking the same question: what is the Hawk Tuah Girl net worth, and how has she turned a viral moment into lasting fortune?

Quick Bio Information

Full Name: Haliey Welch
Nickname: Hawk Tuah Girl
Born: 2002 or 2003
Birthplace: Belfast, Tennessee, USA
Residence: Belfast, Tennessee (lives with grandmother)
Profession: Internet Personality, Podcaster, Actress
Famous For: Viral “Hawk Tuah” interview (June 2024)
Net Worth (2025): $500,000
Social Media Followers: 1.6M+ on TikTok, 2.4M+ on Instagram
Company: 16 Minutes
Podcast: Talk Tuah

What Is Haliey Welch’s Net Worth?

As of 2025, the Hawk Tuah Girl net worth is estimated at $500,000. This number is especially impressive considering that just a year ago, Welch was unknown outside her hometown in Tennessee. Her earnings come from a mix of social media partnerships, podcasting, merchandise sales, and public appearances. While half a million dollars is already a strong start, her career is still in its early stages. If she continues to build her presence in entertainment and business, her net worth has the potential to grow much higher.

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Who Is The Hawk Tuah Girl?

Haliey Welch became known to the world after a now-famous video appeared on the “Tim & Dee TV” YouTube channel. During a man-on-the-street interview in Nashville’s Broadway district, she was asked a cheeky question about relationships. Her animated answer included the phrase: “You gotta give ’em that hawk tuah and spit on that thang.” The clip exploded online, gaining millions of views across TikTok, Instagram, and Twitter. Almost overnight, Welch went from being a small-town factory worker to a viral sensation with the nickname “Hawk Tuah Girl.”

Early Life And Background

Haliey Welch was born in 2002 or 2003 in Belfast, Tennessee, a small town about an hour from Nashville. She was raised in Belfast and is reported to still live there with her grandmother. Before her sudden internet fame, Welch worked at a mattress spring factory and lived a low-profile life with no active social media presence. Her story resonates with fans because she represents the idea that anyone, no matter how ordinary their background, can suddenly capture the world’s attention in today’s digital age.

The Viral Moment That Changed Everything

The now-iconic moment came on June 11, 2024, when the “Tim & Dee TV” channel uploaded their Nashville street interview. Welch’s humorous response struck a chord with audiences, becoming a catchphrase across the internet. The meme spread quickly across platforms, with people remixing her words, creating parodies, and even making songs inspired by her answer. Within days, she was a trending topic worldwide. This viral moment proved to be more than just a fleeting internet joke—it became the foundation for her new career.

Building A Social Media Empire

After her video blew up, Haliey wasted no time embracing her newfound fame. She created accounts on TikTok and Instagram in early July 2024 and gained more than 100,000 Instagram followers within a single day. Her social media presence has continued to grow at a rapid pace, with over 1.6 million followers on TikTok and more than 2.4 million on Instagram as of 2025. She also signed with The Penthouse, a management firm that helped her secure brand deals and organize her career. To further build her identity, Welch launched her own company called 16 Minutes, a playful nod to extending her “15 minutes of fame.”

Merch, Trademarks, And Business Ventures

One of Welch’s first business moves was teaming up with Fathead Threads, a local apparel company, to sell Hawk Tuah merchandise. The products were an instant hit, selling more than $65,000 worth of items in the first month. Beyond merchandise, she has also filed for trademarks of her signature catchphrase in both entertainment and apparel. These moves show that Welch is determined to build a sustainable brand rather than relying solely on fleeting viral attention.

Podcasting Success: The Talk Tuah Show

In September 2024, Haliey Welch launched her podcast, Talk Tuah, in partnership with Jake Paul’s media company, Betr. The show gave her a platform to connect with fans and expand beyond short viral clips. However, by early 2025, she parted ways with Betr and began running the podcast independently. After a three-month break following her crypto controversy, Welch relaunched the show in March 2025 with a fresh focus on personal stories and a more “girlier” style. She has also spoken about dream guests such as Britney Spears and Miley Cyrus, which shows her ambition to move into mainstream pop culture conversations.

Acting, Music, And Public Appearances

Haliey’s viral fame has opened doors in both entertainment and public appearances. She performed the song “Revival” on stage with country music star Zach Bryan and appeared with Shaquille O’Neal during one of his DJ sets in Nashville. She has also been a guest on Whitney Cummings’ “Good for You” podcast and Bill Maher’s “Club Random.” In 2025, Welch made her acting debut with a small role in Glen Powell’s television series Chad Powers. Her most talked-about public moment came in August 2024, when she threw out the ceremonial first pitch at a New York Mets game, sparking both excitement and criticism among fans.

The $HAWK Crypto Coin Controversy

Not all of Welch’s ventures have gone smoothly. In December 2024, she partnered with OverHere to launch a meme cryptocurrency called $HAWK. The coin initially skyrocketed to a market cap of nearly $500 million but quickly crashed, losing more than 90% of its value. Critics accused her and her team of orchestrating a “rug pull.” Welch denied the accusations, claiming she and her partners never sold their tokens. In March 2025, the SEC closed its investigation, confirming there was no evidence of fraud. While the controversy hurt her public image for a time, she has since moved on and refocused on her podcasting and social media career.

Philanthropy And Personal Life

Beyond the internet spotlight, Welch has shown a softer and more generous side. In July 2024, she posted a video where she donated supplies from PetSmart to a local animal shelter, helping a dog named Blondie who had been waiting for adoption for more than 130 days. She captioned the video with a promise to use her fame for good, even if it lasted only briefly. Rolling Stone praised her as a “charming Gen Z Dolly Parton” for her combination of humor, charm, and kindness. She has also worked with America’s VetDogs, an organization that pairs service dogs with veterans, further proving that she wants her platform to make a positive difference.

How Haliey Welch Makes Money

The Hawk Tuah Girl net worth is built on several income streams. Her main sources include social media brand deals, ad revenue, podcast sponsorships, merchandise sales, and appearances at events. Her new ventures into acting and entertainment also have the potential to add to her income in the future. By diversifying her projects, Welch has positioned herself as more than just a viral star—she is building a career that could outlast her initial internet fame.

Final Thoughts: More Than Just A Meme

Haliey Welch’s story is proof of how quickly life can change in the digital era. From a small-town Tennessee worker to a viral internet personality with a net worth of $500,000, her journey shows the power of social media in creating opportunities. While her path has not been free of challenges, including criticism and controversy, she has shown resilience by continuing to grow her brand, explore new ventures, and use her platform for good causes. Whether she becomes a lasting figure in entertainment or not, her ability to turn a viral moment into a real fortune makes her one of the most fascinating internet success stories of recent years.

FAQs About Hawk Tuah Girl Net Worth

What is the Hawk Tuah Girl net worth in 2025?
Haliey Welch, also known as the Hawk Tuah Girl, has a net worth of around $500,000 as of 2025. Her income comes from social media, merchandise, podcasting, and appearances.

How did Haliey Welch become famous?
She became famous in June 2024 after her humorous “hawk tuah” response in a Nashville street interview went viral online.

Where is Haliey Welch from?
She was born and raised in Belfast, Tennessee, a small town about an hour away from Nashville.

What is the Talk Tuah podcast?
Talk Tuah is Welch’s podcast, launched in 2024. Originally created with Jake Paul’s Betr company, it is now independently produced and owned by Welch.

Did Haliey Welch get in trouble for the $HAWK coin?
She faced accusations of a rug pull when the coin’s value crashed in December 2024, but the SEC later cleared her of fraud in March 2025.

What business ventures has Haliey Welch started?
She has sold Hawk Tuah merchandise, filed trademarks for her catchphrase, launched her own company called 16 Minutes, and started a podcast.

What’s next for Haliey Welch?
Welch plans to continue growing her podcast, explore acting roles, and collaborate with more brands. She has expressed interest in interviewing major stars like Britney Spears and Miley Cyrus.